Copy of Leisure & Hospitality Insights Bulletin (12) - Flipbook - Page 9
Leisure & Hospitality Insights Bulletin
The battle against ambush
marketing: the role of intellectual
property rights
Major sporting events, from the FIFA World
Cup
to
the
European
Athletics
Championships, attract global audiences and
generate immense commercial value for
organisers and sponsors alike. Businesses
invest significant sums to secure exclusive
sponsorship rights, seeking to associate their
brands with the prestige, goodwill, and
visibility of these events.
In this article we discuss ambush marketing
and how intellectual property can help
safeguard against it.
Read the full article here
Is the hospitality sector reaching its
breaking point?
The hospitality industry has undergone
great hardship over recent years, surviving a
pandemic, a cost of living crisis, and
successive waves of costs increases.
We explore the current stats in the
hospitality sector and what this might mean
for your business.
Read the full article here
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